Vertis Digital
At Vertis Digital, I engineered high-performance web experiences for enterprise clients including Aditya Birla Capital and healthcare platforms. I specialized in building accessible, optimized frontend architectures using modern JavaScript frameworks and CMS integrations.
Quick Facts
- Role: Frontend Web Developer
- Duration: Aug 2023 - Oct 2024
- Location: Singapore (Remote)
What I owned and delivered
Developed and optimized React-based UI components for Aditya Birla Capital's financial services platform serving millions of users
Led migration of 'ABC of Money' blog from legacy CMS to Sitecore Headless, reducing load times by 80%+
Built accessible healthcare platform interfaces using Angular with WCAG AA compliance
Engineered Vertis Digital's corporate marketing site with Sitecore CMS integration
Optimized frontend performance achieving 92+ Lighthouse scores through code splitting, image optimization, and critical CSS
Collaborated with cross-functional teams including design, backend, and QA in an agile environment
Key projects delivered
Aditya Birla Capital Platform
Unified 22 financial products under a single frontend ecosystem with gamification and advanced analytics
Healthcare Vertis Digital
Accessible healthcare platform with WCAG AA compliance and responsive clinical workflows
Vertis Digital Website
Corporate marketing site with Sitecore CMS and optimized Core Web Vitals
Engineering choices made
Chose React with TypeScript for type-safe component development at enterprise scale
Adopted TailwindCSS for consistent, maintainable styling without CSS-in-JS overhead
Used Sitecore Headless to decouple content management from frontend delivery
Implemented performance budgets and automated Lighthouse audits in CI pipeline
Built accessible component libraries from scratch rather than retrofitting accessibility
Tools and technologies used
Impact made
What this experience taught me
Enterprise development requires balancing technical excellence with business constraints. Performance optimization is not a one-time task but a continuous discipline. Building accessible interfaces from the start is more efficient than retrofitting compliance later. CMS integration decisions have long-term implications for content editor autonomy and development velocity.