Aditya Birla Capital Limited (ABCL)
Aditya Birla Capital
Aditya Birla Capital is one of India's largest financial services conglomerates, offering 22 distinct financial products across insurance, lending, wealth management, and advisory services. As a frontend engineer on their digital platform team, I was responsible for building and optimizing the consumer-facing web experience that unified these products under a single ecosystem.
Project Overview
- Role: Frontend Engineer
- Client: Aditya Birla Capital
- Stack: React.js, TailwindCSS, Sitecore Headless
The problem we solved
The platform suffered from severe performance issues with page load times exceeding 15 seconds on slow connections. Each of the 22 financial products had its own disjointed interface, creating a fragmented user experience. The legacy CMS architecture made content updates slow and engineering-intensive.
How we approached it
Led a comprehensive frontend optimization initiative that reduced bundle sizes through code splitting, implemented lazy loading for below-fold content, and optimized image delivery. Migrated the 'ABC of Money' blog platform from a legacy CMS to Sitecore Headless, enabling content editors to publish independently. Built a unified design system with reusable React components that maintained consistency across all 22 product interfaces.
Results delivered
Key technical choices
Chose React with TypeScript for type-safe component development across the large product ecosystem
Adopted TailwindCSS for consistent styling without CSS-in-JS overhead at scale
Used Sitecore Headless for content management separation of concerns
Implemented code splitting at route level to keep initial bundles lean